as the world’s most popular music streaming service, Spotify gives fans on-demand access to millions of tracks via mobile, tablet and desktop devices. whatever the activity or occasion, the right music is always at your fingertips.
Spotify wanted to launch in Vietnam.
how could Spotify continue to shape music culture and gain subscribers in this new market and differentiate itself amongst competitors already present in the country?
build cultural clout.
we designed and implemented a nation-wide launch campaign that would introduce the brand to a new audience of music fans.
the team developed a multi-faceted and localised communications strategy to build awareness in a way that would educate, excite, and engage the Vietnamese market. we used social media to deliver our messaging and to build community around music content.
the work continues to create localised content and push marketing activities to increase Spotify brand awareness in one of the world’s fastest growing consumer markets.